More Content != More Revenue
We often audit sites with thousands of blog posts but zero traffic. This is the result of “content volume” goals without governance.
What is Content Governance?
It’s the set of rules, roles, and workflows that determine what gets created, how it gets approved, and when it gets retired.
- Taxonomy: A strict tagging system so users can actually find things.
- Audits: A quarterly review of existing content to prune, update, or merge.
- Briefs: No content gets written without a strategic brief defining the persona and goal.
Governance isn’t red tape. It’s the guardrails that allow you to go fast without crashing.