Demand Architecture
Unify your SEO and Paid Media into a single, high-performing demand capture system.
The Problem: Siloed Demand
In most B2B organizations, SEO and SEM operate in vacuum. You're bidding on terms you already rank for, or ignoring high-intent keywords because "they're too expensive" for paid, while organic ignores them because "they're too competitive."
- x Paid and Organic teams don't talk, leading to keyword cannibalization.
- x CPC costs are rising while organic traffic stagnates.
- x Conversion rates are dropping despite increased traffic.
Our Diagnostic Approach
We analyze your entire search footprint. We identify where you're wasting budget and where you're missing capture opportunities.
The result is a unified architecture where Paid creates immediate velocity and Organic builds long-term equity.
What's Included
Unified Keyword Strategy
One map for both paid and organic to maximize SERP real estate.
Technical SEO Foundation
Core Web Vitals, Crawlability, and Indexation optimization.
Paid Media Efficiency
Auditing structure, quality score, and negative keyword lists.
Outcomes
30%+
Decrease in CAC by eliminating overlap.
2x
Increase in High-Intent Organic Traffic.
100%
Data Transparency across channels.